Microsoft - "Life as a CMO"

Sales and Marketing Video

Working on a tight schedule, we helped Catalyst produce a sales video for Microsoft's Insights 365 product, taking what could have been a dry, all stock project and helping to add a scripted on-location element that introduces a lot more production value and interest. Shot during covid, production was a challenge, limiting the number of background talent and crew on set. Thankfully, our team went above and beyond to create a video that punches well above it's weight, and was a hit with the agency and client.

We also handled all the post-production, and even created hand-drawn art to overlay on the video for a quirky, modern feel that matches the humor and tone of the copy.