DANNON - "PURE"

Broadcast Television Commercial

Originally shot as part of a pitch, this video for Dannon Pure is all about connecting the organic aspects of the product with their benefits and enjoyment in the home. This video was produced right around the DSLR revolution in video production, when Canon's 5DMKII made a more cinematic look accessible to smaller productions. We were a tiny company at the time, and the entire ad was shot with a crew of two, and posted on Tripp's laptop at his parents home. We've come a long way since then, but still think this one turned out pretty well.