REAL CLEAN - "CHEAT ON YOUR VACUUM"

30 SECOND TVC & ALTERNATES

Fayetteville based carpet cleaning company Real Clean was looking for video that would grab the attention of local viewers and differentiate their advertising from competitors like Stanley Steamer. While we initially pitched more conservative copy, at the last minute we decided to go all in on a comedic spot that would completely set Real Clean apart from their competitors from a brand image/tone standpoint. We also shot footage for alternate cuts with more toned-down copy for broadcast.

All the post-production and VFX components were completed in-house, with Millbrook co-owner Carl even providing the voice of the vacuum.