BISSEL - "BATHTIME DREAMS"
30 SECOND TVC & CUTDOWNS
Working through online content crowdsourcer Zoopa, Millbrook had the
opportunity to create a video for Bissel's newest version of the Barkbath, a
compact and quiet dog grooming device. Working off a general creative brief,
Millbrook produced "Bathtime Dreams" from concept to delivery, handling
copyrighting, production, and post-production on an extremely tight timeline
of just 3 days.
Centered around the product as the hero, the spot is targeted at dog moms
everywhere, striking a balance between concept and information, and of course
featuring several dirty doggies. Working with animals is always a challenge,
but with creative shot selection, patient handlers, and use of slow-motion to
extend the length of usable shots, we managed to get beautiful footage using
our first-time "actors".